apps-ga1d3c25ac_1920Devising and managing a marketing scheme involves much more than creating a website, listing services, and adding blog posts. Online marketing aims to rank higher in search engines than your competition. Achieving high search engine rankings involves a lot of planning, research, and consistent work.

Websites must be designed impeccably and provide ease of access to all users; the perfect keywords must be used to drive the right kind of users to your site; research must be done on competition to see what marketing tactics are working and not working for them; relevant and current content must be added frequently and consistently to demonstrate your firm’s trustworthiness, and search rankings must be high.

This is not an easy task, but a Search Engine Optimization (SEO) company can help. If your law firm is growing and your goal is to establish a competitive online presence, an SEO company that understands not

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year end calendar month last day planning plannerMost law firms have a billable-hour requirement under which attorneys need to bill a certain number of hours over a specific period, usually 12 months. Law firms have various periods over which they determine if attorneys satisfied the billable-hour requirement, and many shops judge attorneys from a period starting and ending before the holiday season. I have also heard of some firms assessing billable-hour expectations on a fiscal-year basis, and this 12-month period starts and ends in the summer. For a variety of reasons, it usually makes sense to evaluate attorneys based on the calendar year rather than any other period.

I am fortunate to have only worked at a law firm that assessed the billable hours of attorneys based on the calendar year. When I was starting at a firm, I welcomed this. My first day of work was in or around the middle of October, and it was

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House Committee Examines US Park Police Reaction To Protesters At Lafayette Park

(Photo by Bonnie Cash-Pool/Getty Images)

Everywhere you turned this year, Jonathan Turley was there.

The George Washington University law professor continued his all-consuming passion to stay relevant with countless cable news hits, a flurry of vacuous articles in The Hill, and an unfiltered string of Tweets and personal blog posts. Wherever a far-right talking point needed the imprimatur of a fading scholar, Turley jumped at the opportunity to spout all manner of nonsense to get another taste of that sweet, sweet attention.

He’s the legal equivalent of a down-and-out doctor writing oxy scrips in exchange for the hard stuff that he really craves. Here’s some quasi-intellectual analysis of how John Durham is going to take down Hillary Clinton in exchange for 5-minutes on Hannity.

AHHHHHHH! Take a deep breath and ride that high, buddy.

In any event, as we close out 20-Turley-2, let’s look back on the professor’s greatest hits.

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Dealing with stress


Olga MackOlga V. Mack is the VP at LexisNexis and CEO of Parley Pro, a next-generation contract management company that has pioneered online negotiation technology. Olga embraces legal innovation and had dedicated her career to improving and shaping the future of law. She is convinced that the legal profession will emerge even stronger, more resilient, and more inclusive than before by embracing technology. Olga is also an award-winning general counsel, operations professional, startup advisor, public speaker, adjunct professor, and entrepreneur. She founded the Women Serve on Boards movement that advocates for women to participate on corporate boards of Fortune 500 companies. She authored Get on Board: Earning Your Ticket to a Corporate Board SeatFundamentals of Smart Contract Security, and  Blockchain Value: Transforming Business Models, Society, and Communities. She is working on Visual IQ for Lawyers, her next book (ABA 2023). You can follow Olga on Twitter

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sperm donor donation egg embryo zygote IVF in vitro fertilization.jpgOn December 15, 2022, U.S. Senator Tammy Duckworth, D-Ill., along with Senator Patty Murray, D-Wash., and Congresswoman Susan Wild, D-Pa., introduced the Right to Build Families Act of 2022. The bill, if enacted, would prohibit state and local governments from imposing limitations to access to assisted reproductive technology, as well as all medically necessary care surrounding such technology.

Access To Assisted Reproductive Technology Is Currently Vulnerable

If the bill were to pass, it would be reason to celebrate for parents-to-be in the United States … and around the world. Partly, that’s because assisted reproductive technology is about to become an even bigger issue when it comes to family formation. Recent scientific data shows a precipitous drop in men’s sperm count across the world. I know there are a lot of alarming things in the world, and my brain can barely take one more alarming thing; but here it is.

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