Rebranding your law firm? You’re probably wondering if it’s better to use the term “attorney” or “lawyer” for search engine optimization. Often interchanged, Google may prefer one over the other. It’s important to distinguish which term is best for your law firm and your practice and use the term that will drive the most traffic to your website. Continue reading to learn which terms rank higher in SEO for law firms.
Why is SEO so Important?
Search engine optimization (SEO) is at the core of online marketing. This method helps websites rank higher in Google and other search engines. Most potential clients search for law firms online. Many will not look past the first page of search results.
An effective marketing strategy involves using keywords that prospective new clients will use when they search, so they will find your firm on that first page of results when looking for a